Aladin Legaspi

Conversion-Focused SEO

Socials

Industry Experience

Digital Marketing, iGaming, eCommerce, SaaS, Finance, Cryptocurrency, Healthcare, Medical, Dental, Legal, Law Firm, Real Estate, Local Services, Home Services, Construction, Hotel & Resort, Automobile, Plumbing, Roofing, HVAC, Cleaning, Electrical, Pest Control, Education, Online Course, B2B, Enterprise, Startup, Automotive, Marketplace, Fashion, Beauty & Cosmetics, Fitness, Sports, Esports, Gambling Compliance, Entertainment, Food & Restaurant, Technology, Professional Services, Staffing & Recruitment, Virtual Assistant Agencies, Offshore Staffing Businesses, Damage Restoration Services, Kitchen Renovations

About

Senior SEO Manager | iGaming & Crypto Specialist 
17+ Years of Experience in High-Stakes SEO, SEM, and Team Leadership 
📍 Parañaque City, Philippines (Remote)

Professional Summary

Aladin Legaspi is a Senior SEO and Digital Marketing Manager with over 18 years of experience dominating the most competitive corners of the internet. Unlike standard SEOs, Aladin specializes in high-volatility niches such as Casino/iGaming, Cryptocurrency, and Cybersecurity, where he deploys “Hybrid SEO Frameworks” (a strategic mix of White, Gray, and Black Hat techniques) to secure rankings against aggressive competition.

A true veteran of the industry, Aladin has managed teams of up to 20 professionals—including developers, writers, and junior specialists—orchestrating complex campaigns that integrate Technical SEO, Content Strategy, and Paid Media.

From driving millions of page views for video streaming sites to managing reputation for global crypto platforms, Aladin combines the tactical precision of an analyst with the strategic vision of a business leader.

Signature Capabilities

  • 🎰 Aggressive Niche Dominance: Specialized expertise in iGaming and Crypto, utilizing advanced hybrid strategies (White/Gray/Black Hat) to rank sites like TrafficBet and Smartwin in saturated markets.
  • 👥 Enterprise Team Leadership: Proven track record of building and managing large-scale digital teams (20+ staff), bridging the gap between technical execution and business operations.
  • 🛡️ Reputation & Crisis Management: Skilled in Online Reputation Management (ORM), successfully mitigating negative sentiment and restoring brand trust for cryptocurrency trading platforms like Hotcoin.
  • 💰 Integrated Growth (SEO + SEM): Managing holistic campaigns that combine organic search dominance with Google Ads, Facebook Ads, and Media Buying for maximum market share.

Core Expertise

🔍 Advanced Strategic SEO

  • Hybrid Frameworks: Customizing strategies based on risk tolerance, utilizing a mix of ethical growth and aggressive tactics for “churn and burn” or long-term assets.
  • Competitive Intelligence: Deep-dive competitor analysis to identify gaps in saturation, keyword difficulty, and backlink profiles.
  • Audit & Recovery: Conducting forensic site audits to reverse traffic drops and penalization.

⚙️ Technical & Performance

  • Site Architecture: Optimizing structure for massive sub-domain networks (managing 10+ sub-sites simultaneously).
  • Analytics: Advanced GA4 Event Creation and Google Search Console optimization to track granular user behaviors.
  • Platform Management: Coordinating with web developers to ensure technical changes support SEO goals.

🔗 Off-Page & Authority

  • Link Building: Executing diverse off-page campaigns ranging from high-authority outreach to strategic network building.
  • Digital PR: Managing brand presence across multiple channels to support domain authority.

Professional Experience

Remote Freelance SEO & SEM Manager | TrafficBet (iGaming) Nov 2022 – Present

  • Managing comprehensive SEO/SEM for two major casino brands (TeenPattiStars, Stars777) and 10 sub-sites.
  • Deploying a strategic combination of White, Gray, and Black Hat SEO to capture market share.
  • Leading a team of 4 SEO experts and writers while coordinating with developers and support staff.

SEO Specialist | Hotcoin (Cryptocurrency Platform) June 2024 – Feb 2025

  • Managed SEO for 3 subdomains and executed Reputation Management campaigns to suppress negative reviews.
  • Consulted directly with Operations Managers on organic growth strategies.

Remote Freelance SEO Manager | Colin Forte (Real Estate) July 2019 – Present

  • Executing a strict Pure Whitehat SEO campaign for photoandvideoedits.com.
  • Coaching a team of 2 SEO experts and content writers to drive sustainable, risk-free growth.

SEO Manager | Smartwin Technology (Crypto/Casino) Aug 2022 – Feb 2023

  • Developed successful strategies across White, Gray, and Black hat spectrums for trading and casino niches.
  • Trained and mentored junior specialists to improve team productivity and output.

Industry Experience

  • High-Risk: iGaming, Online Casinos, Cryptocurrency, Sports Betting.
  • Tech & SaaS: Cybersecurity, Photo Editing, Digital Agencies.
  • Service: Manpower Services, Cash Lending, Real Estate.

Tech Stack

  • SEO Tools: Ahrefs, SEMrush, Google Search Console, Screaming Frog.
  • Analytics: Google Analytics 4 (GA4).
  • Ads & Social: Google Ads, Facebook Ads Manager.
  • General: WordPress, Google Workspace.

Education

🎓 Bachelor of Science in Marketing University of Perpetual Help Rizal (1994 – 1998)

  • Foundation: Combined with 18+ years of digital experience, this degree supports his ability to align SEO with broader market trends and consumer psychology.

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