Full-Stack SEO Consultant | Compliance & Healthcare Specialist
18+ Years of Experience Building Trust-Driven, Compliance-Aware SEO Systems
📍 Philippines (Remote)
Table of Contents
Professional Summary
Darlyn Franks is a veteran Full-Stack SEO Consultant with 18+ years of experience bridging the gap between technical precision and content strategy.
Unlike generalist SEOs, Darlyn specializes in trust-sensitive and YMYL (Your Money Your Life) industries, particularly healthcare, where she builds systems that are not only high-performing but also fully compliant with strict standards like APHRA.
Starting her career as an SEO writer before expanding into technical and local SEO, Darlyn understands the entire ecosystem of search.
She architects comprehensive SEO systems that integrate technical performance, user experience (UX), and evergreen content to drive measurable revenue growth rather than just vanity metrics.
Her approach is “Full-Stack”—managing everything from Core Web Vitals and schema implementation to local GBP optimization and ethical link building.
Signature Capabilities
- 🏥 Compliance-Ready SEO: Expert in managing content for medical and healthcare clients, ensuring full alignment with APHRA guidelines and Google’s E-E-A-T standards for trust and safety.
- 🔄 Lifecycle Content Management: Specialized in combating “content decay” by building evergreen content ecosystems that maintain authority and traffic over the long term.
- 📍 Local Dominance: Managing end-to-end Local SEO, including monthly Google Business Profile (GBP)updates, citation consistency, and geo-targeted content to capture high-intent local leads.
- ⚙️ Scalable Operations: Experience building SEO workflows and reporting frameworks for agencies, utilizing Agile/Sprint methodologies to coordinate cross-functional teams effectively.
Core Expertise
🔍 Technical & Performance SEO
- Site Hygiene: Conducting deep technical audits to fix crawl/indexation issues and ensure efficient site structure.
- Speed & UX: Optimizing for Page Speed and Core Web Vitals to reduce bounce rates and improve mobile experiences.
- Advanced Data: Implementing Schema and Structured Data to enhance search understanding and trigger rich results.
✍️ Content Strategy & Optimization
- Intent Mapping: Designing content strategies based on user search intent to capture traffic at every stage of the funnel.
- Thin Content Mitigation: Identifying and upgrading low-value pages to improve overall site authority.
- Conversion Focus: Writing meta tags and headers that not only rank but also compel users to click and convert.
🔗 Authority & Off-Page
- Ethical Growth: Building authority through high-quality, ethical backlink acquisition and digital PR strategies.
- Brand Visibility: Enhancing trust signals across the web to solidify brand reputation.
Professional Experience
Full-Stack SEO Consultant 2018 – Present
- Delivering end-to-end SEO solutions for healthcare, e-commerce, and professional service clients.
- Successfully increased local search visibility and inbound leads for clinics while maintaining strict regulatory compliance.
- Reduced site load times and improved Core Web Vitals across multiple client websites.
- Collaborated with agencies to implement scalable SEO reporting and operational workflows.
SEO & Content Specialist | Various Agencies 2008 – 2018
- Executed link-building campaigns and content strategies for real estate, healthcare, and digital media clients.
- Conducted keyword research, content audits, and on-page optimization to drive engagement and visibility.
Industry Focus
- Primary: Medical, Healthcare & Wellness (APHRA/YMYL aligned).
- Secondary: Professional Services, Real Estate, E-commerce, & Non-profits.
Tech Stack
- SEO Tools: Ahrefs, SEMrush, Screaming Frog, Moz, Google Search Console.
- CMS: WordPress, Shopify, Joomla.
- Management: Trello, Zapier, Microsoft Teams, Agile/Sprint Methodology.
- Development: HTML/CSS Basics, Structured Data.
Education
🎓 Bachelor’s Degree in Development Communication (Major in Journalism)
- Significance: Provides a strong foundation in clear communication, research, and ethical storytelling, essential for high-compliance content.
Connect With Darlyn Franks
- 📧 Email: darlynosanastre@gmail.com
- 📱 Mobile: 0999 663 4963
- 🔗 LinkedIn: linkedin.com/in/darlyno
