Full Stack SEO Specialist | Content & PPC Strategist
Bridging Technical Foundations, Content Systems, and Paid Performance
📍 Davao City, Philippines ( Remote)
Ivy Rose Manatad is a Full Stack SEO Specialist and Digital Marketing Professional with over six years of hands-on experience engineering organic growth for competitive industries.
With a strong academic background in Information Technology, Ivy brings a structured, engineering-first mindset to marketing—building SEO systems that are technically sound, content-led, and performance-driven.
Her expertise extends beyond traditional organic search; with over a year of specialized experience in Google Ads and PPC, Ivy orchestrates “Unified Search” strategies where organic and paid campaigns support each other. Whether managing high-risk campaigns for iGaming and E-lotto, or building trust for Healthcare and Construction brands, Ivy delivers disciplined execution that balances aggressive visibility with strict compliance.
Table of Contents
Signature Capabilities
- 🔄 Unified Search (SEO + PPC): Uniquely qualified to manage both organic and paid search, ensuring keyword data from Google Ads informs SEO content strategies for maximum SERP dominance.
- 🏗️ Semantic Content Systems: Expert in designing Hub-and-Spoke architectures and topical maps, transforming scattered blog posts into cohesive content ecosystems that build authority.
- 🎲 High-Risk Niche Management: Proven track record in navigating complex, highly regulated industries like iGaming, Online Casinos, and Healthcare, applying risk-aware strategies that ensure longevity.
- ⚡ Technical Precision: Leveraging her IT background to execute deep-dive technical audits, schema implementation, and Core Web Vitals optimization without needing heavy developer hand-holding.
Core Expertise
✍️ Content Strategy & SEO Writing
- Topical Mapping: conducting deep keyword clustering to cover entire semantic topics, not just individual keywords.
- Conversion Content: Writing high-converting landing pages and PR articles designed to drive user action, not just traffic.
- Architecture: Structuring internal linking flows to distribute page authority effectively across large sites.
⚙️ Technical SEO & Performance
- Infrastructure: Managing crawlability, indexing, and duplication fixes to ensure efficient bot behavior.
- Structured Data: Implementing advanced schema (FAQ, Article, Breadcrumb, Product) to capture rich results.
- Page Experience: Optimizing LCP, INP, and CLS scores for superior user experience and ranking signals.
💰 PPC & Paid Search
- Campaign Management: Handling keyword research, bid strategies, and setup for Google Ads.
- Data Synergy: Using PPC conversion data to refine SEO messaging and landing page layouts.
- Analytics: Conducting A/B testing and SERP behavior analysis to improve Click-Through Rates (CTR).
Professional Experience
SEO Team Lead & Specialist Various Engagements (6+ Years)
- Leadership: Mentored teams and oversaw end-to-end SEO workflows, ensuring ethical execution and consistent reporting.
- Campaign Execution: Managed comprehensive SEO strategies for iGaming, E-lotto systems, and Local Service businesses.
- Integration: Aligned content production with technical requirements, acting as the bridge between writers and developers.
Google Ads Specialist Various Engagements (1+ Year)
- Performance: Managed paid campaigns focusing on ROI, utilizing precise targeting and conversion tracking to complement organic growth.
Industry Experience
- High-Competition: iGaming, Online Casinos, E-lotto Systems.
- Trust-Sensitive (YMYL): Healthcare.
- Service & B2B: Construction, Local Services, Online Platforms.
Tech Stack
- SEO Suites: Ahrefs, SEMrush, Majestic, Screaming Frog.
- Analytics: Google Analytics (GA4), Google Search Console.
- CMS & Optimization: WordPress, Rank Math, Yoast SEO.
- Performance: Core Web Vitals Testing Tools.
Education
🎓 Academic Background in Information Technology
- Relevance: Provides the foundational understanding of web architecture, coding logic, and database management required for advanced Technical SEO.
Connect With Ivy Rose Manatad
- 📧 Email: missivyrosemanatad@gmail.com
- 🔗 LinkedIn: linkedin.com/in/ivy-rose-manatad-seo-specialist
- 📄 Resume: Download Resume
