Local SEO & Google Business Profile Expert
Turning Search Visibility into Booked Jobs & Measurable Growth
📍 Philippines (Remote)
Table of Contents
Professional Summary

Jefrey Estomago is a results-driven Local SEO and Google Business Profile (GBP) Expert with a singular focus: getting businesses found where it matters most—on Google Maps and the Local Map Pack.
Unlike generalist marketers, Jefrey specializes in the hyper-specific mechanics of local search, helping home service providers and small businesses turn online visibility into phone calls, leads, and revenue.
With over a decade of leadership experience in the hospitality industry before pivoting to digital, Jefrey brings a “Business-First” mindset to SEO. He doesn’t chase vanity metrics; instead, he aligns every optimization—from GBP suspension recovery to citation building—with the goal of driving real-world outcomes.
Whether managing complex profile issues or scaling multi-location service brands, Jefrey combines technical accuracy with strategic content to build relevance, authority, and trust.
Signature Capabilities
- 📍 Map Pack Dominance: Expert in the full lifecycle of Google Business Profile management, from verification and optimization to advanced tactics that secure top-3 Map Pack rankings.
- 🛠️ Crisis Resolution: Specialized experience in resolving complex GBP issues, including suspension recovery, duplicate listings, and guideline violations, restoring lost revenue for clients.
- 🏡 Niche Expertise: Proven track record in competitive Home Service industries (Plumbing, Electrical, HVAC, Remodeling, Cleaning) and the Legal sector.
- 📊 Data-Driven Strategy: Utilizing a robust stack of tools (BrightLocal, Local Viking, GMB Everywhere) to track performance, uncover ranking opportunities, and refine strategies based on real-time data.
Core Expertise
Local SEO & GBP Optimization
- Profile Management: Optimizing all GBP assets—categories, services, posts, and Q&A—to maximize relevance signals.
- Reputation Systems: Implementing review generation systems to build social proof and improve local authority.
- Geo-Targeting: Crafting localized content and landing pages that rank for specific city and neighborhood keywords.
Technical & On-Page SEO
- Audit & Foundation: Conducting NAP (Name, Address, Phone) consistency audits and internal linking restructuring to solidify local signals.
- Keyword Strategy: Researching high-intent local keywords that drive “near me” and service-specific traffic.
- Competitor Analysis: Reverse-engineering top-ranking competitors to identify gaps and opportunities for dominance.
Off-Page & Authority
- Citation Building: Creating accurate, high-quality local citations to validate business location and trustworthiness.
- Local Link Building: Acquiring locally relevant backlinks to boost domain authority and Map Pack prominence.
Professional Philosophy
- “Outcomes Over Metrics.”
- Jefrey understands that high rankings mean nothing if the phone isn’t ringing. His approach is rooted in transparency, consistency, and a long-term commitment to helping business owners get more booked jobs and stronger brand presence.
Tech Stack
- Local SEO: BrightLocal, Local Viking, GMB Everywhere, Local Dominator.
- General SEO: SEMrush, Google Search Console, Google Analytics.
- Operations: Google Workspace, Slack.
Connect
- 📧 Email: jefreyestomago@gmail.com
- 📘 Facebook: facebook.com/jeff.estomago
- 📄 Resume: Download PDF