Kris Escano is a Philippines-born SEO Strategist currently based in Chiang Mai, Thailand, with over 9 years of professional experience specializing in link building, off-page SEO, and Digital PR.
She helps SaaS companies, startups, affiliate sites, and local businesses achieve sustainable organic growth through authority-driven SEO systems.
Kris is the founder of LinkForge Digital, where she focuses on building scalable, relationship-based outreach engines that deliver high-authority backlinks and long-term search visibility—without reliance on shortcuts or risky tactics.
Table of Contents
Off-Page SEO, Link Building & Authority Growth
Kris’s core expertise lies in off-page SEO and strategic link acquisition. She designs and executes data-driven outreach campaigns that secure editorial, high-authority backlinks from relevant publications, SaaS blogs, and industry platforms.
Her link-building approach includes:
- Manual, relationship-based outreach
- Guest posting and listicle placements
- Contextual link inserts and niche edits
- Unlinked brand mention reclamation
- Podcast placements and thought leadership links
This process strengthens domain authority, rankings, and trust signals that compound over time.
Proven Results Across Competitive SaaS Markets
Kris has led and executed SEO campaigns that produced measurable results in highly competitive environments. Notable outcomes include:
- 2× organic traffic growth at Hunter.io through sustained off-page SEO and keyword targeting
- #1 SERP positions maintained for 24 months for ultra-competitive SaaS keywords
- 1,000+ high-authority backlinks built across long-term campaigns
- 3× organic traffic growth in 8 months for CanaryMail.io through structured outreach
- 0 to 180,000 organic visits in four months for a niche translator tool under NDA
Her work emphasizes consistency, quality, and scalability rather than short-term spikes.
Digital PR & Media Placements
Kris also specializes in Digital PR, securing brand mentions and backlinks from high-visibility platforms such as Forbes, Yahoo, CNN, HubSpot, Zapier, and Jotform. These placements support both SEO authority and brand credibility, particularly for SaaS and technology companies operating in crowded markets.
Strategy Leadership & Team Management
In addition to execution, Kris brings strong experience in SEO strategy leadership and project management. She has:
- Served as Strategy Lead at Odys Global, advising on domain acquisition and redirect strategies
- Led outreach teams and managed multi-channel campaigns
- Consulted clients on SEO prioritization, asset development, and scalable systems
Her background includes an engineering foundation, contributing to her systematic, analytical approach to SEO execution.
Tools & Workflow
Kris works with a modern SEO and outreach stack, including:
- Ahrefs, SEMrush, Screaming Frog, Surfer SEO
- Hunter.io, Pitchbox, Mailshake, Instantly.ai
- Google Analytics, Google Search Console
- HubSpot, Pipedrive, Zapier, Airtable, Asana, Notion, Slack
These tools support performance tracking, outreach scalability, and data-driven decision-making. Kris-Escano (1) – Kris Escaño
Speaking, Mentorship & Community Involvement
Beyond client work, Kris is an SEO mentor and international speaker, regularly sharing insights on modern link building, Digital PR, and scalable SEO systems at conferences and industry events worldwide. She is known for translating complex SEO processes into practical, repeatable frameworks for teams and professionals.
Work With Kris Escaño
Kris Escaño works with brands and teams that want authority-first SEO growth built to last. Her services are best suited for businesses that understand the value of relationships, editorial credibility, and long-term visibility—particularly in competitive SaaS and tech-driven markets.
By combining strategic outreach, Digital PR, and system-based execution, Kris helps brands strengthen trust, rankings, and organic performance in a way that scales responsibly.
