SEO Specialist | WordPress Strategist | SEO Trainer
Driving Organic Growth through Technical SEO, Content Strategy, and Design
📍 Sultan Kudarat, Philippines (Remote)
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Professional Summary
Tonybeth Airah Fermalino also known as Toni Fermalino is a dynamic SEO Specialist and WordPress Content Manager with a proven track record of rapid career advancement—evolving from a Virtual Assistant to an SEO Team Leader and Senior Training Officer in under two years.
She specializes in the high-stakes world of iGaming and Affiliate Marketing, where she combines technical precision with creative design to build high-converting digital assets.
Toni’s “Full-Stack” approach covers the entire website lifecycle: from WordPress planning and UI/UX design to technical SEO audits and aggressive off-page link building.
Her background in BS Biology equips her with a rigorous, analytical mindset, allowing her to dissect algorithm updates and data trends with scientific accuracy. Whether leading teams, training staff, or executing solo campaigns, Toni delivers measurable visibility and sustainable traffic growth.
Signature Capabilities
- 👩🏫 Leadership & Training: Distinguished experience as a Senior SEO Training Officer, developing curriculum and training programs to upskill staff on SEO best practices and workflow efficiency.
- 🎨 WordPress & Design Fusion: Unlike standard SEOs, Toni manages the visual layer—handling homepage layout, typography, and color branding—to ensure technical performance doesn’t come at the cost of User Experience (UX).
- 🎰 High-Competition Niche Expertise: Proven ability to navigate aggressive niches like iGaming and Online Casino Affiliates, utilizing advanced off-page strategies (backlinking, directory submissions) to secure rankings.
- 🛠️ Technical & Branding Synergy: Successfully bridging the gap between raw SEO data and brand identity, ensuring that search visibility translates into a professional, trustworthy brand image.
Core Expertise
🔍 Technical & On-Page SEO
- Site Health: Conducting comprehensive audits using Screaming Frog and Ahrefs to fix crawl errors, speed issues, and indexation gaps.
- Content Optimization: Strategic keyword research and content structuring to align with search intent and drive “evergreen” traffic.
- Platform Management: Deep expertise in WordPress setup, plugin management, and technical troubleshooting.
🔗 Off-Page & Authority Building
- Link Acquisition: Executing diverse backlinking strategies including guest posts, blog commenting, and directory submissions.
- Digital PR: Collaborating with influencers and managing branding initiatives to increase domain authority and trust flow.
⚡ Virtual Assistance & Operations
- Team Management: Leading SEO campaigns and coordinating cross-functional teams for maximum output.
- Admin Support: Proficient in Google Workspace management, documentation, and client coordination to keep projects on track.
Professional Experience
SEO Specialist & Branding | A9 (Remote) Jan 2025 – June 2025
- Developed and implemented holistic SEO strategies that enhanced website visibility.
- Collaborated closely with influencers to align branding initiatives with organic search goals.
SEO Team Leader | A9 (Remote) May 2024 – Jan 2025
- Leadership: Led SEO campaigns and managed a team of specialists, overseeing workflow, quality control, and strategy execution.
- Optimization: Directed content and technical optimization efforts to improve search rankings across client portfolios.
Senior SEO Training Officer | Jeanius Hub (Philippines) Jan 2024 – April 2024
- Education: Designed and delivered training programs to educate staff on the latest SEO best practices, significantly improving team capability and output quality.
SEO Specialist | A9 (Remote) Aug 2023 – May 2024
- Conducted in-depth keyword research and content optimization to drive website traffic and improve SERP positioning.
Industry Experience
- Primary: iGaming, Affiliate Marketing, Digital Marketing.
- Secondary: Branding, BPO, Virtual Assistance.
Tech Stack
- SEO Tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, Google Analytics.
- CMS & Design: WordPress, Canva, PageSpeed Insights.
- Productivity: Google Workspace, Excel/Sheets, Gemini, ChatGPT.
Education
🎓 Bachelor of Science in Biology Sultan Kudarat State University (2018 – 2022)
- Relevance: Developed strong research methodologies, data analysis skills, and attention to detail critical for technical SEO.
Connect Tonybeth Airah Fermalino
- 📧 Email: tonybethairahf@gmail.com
- 📱 Mobile: +63 915 737 5091
- 💬 WhatsApp: wa.me/639157375091
- 🔗 LinkedIn: linkedin.com/in/tonybeth-airah-fermalino
- 🌐 Facebook: facebook.com/BecomingTonySEOandVAServices
