Arvin Omilig is a Philippines-based Technical and On-Page SEO Specialist with over 3 years of hands-on experience helping local service businesses—primarily in Australia—rank higher on Google and generate consistent, qualified leads.
His work focuses on building SEO systems that improve rankings, performance, and user experience, ensuring organic traffic converts into real enquiries.
With a background in Industrial Engineering, Arvin brings a structured, analytical approach to SEO—treating optimization as a system where technical health, content relevance, and conversion paths work together.
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Technical & On-Page SEO Execution
Arvin specializes in technical SEO and on-page optimization, handling end-to-end execution that supports stable growth. His core expertise includes:
- Technical SEO audits and issue resolution
- On-page optimization and content structure
- Internal linking architecture
- Website performance and Core Web Vitals improvements
- Crawl efficiency and indexing support
Across multiple projects, Arvin has delivered measurable gains, including 31% click growth, 110% organic traffic increases, and significant improvements in site performance scores within short timeframes.
Local SEO & Lead Growth for Australian Businesses
A major focus of Arvin’s work is local SEO for Australian service businesses, including competitive home-service niches such as plunge pools, demolition, fencing, and related trades. His local SEO execution emphasizes:
- Entity-based SEO and topical authority
- Conversion-focused service pages
- Local intent alignment and content clarity
- Improving lead quality—not just traffic
In recent roles, Arvin has helped rank multiple sites in Top 1–2 positions for high-competition commercial keywords within 30–60 days, while increasing qualified leads by up to 540% in two months.
Strategy, Scaling & Team Collaboration
Beyond individual site optimization, Arvin has experience scaling SEO across multiple websites and supporting execution at a strategic level. He has:
- Managed SEO strategy for 10+ Australian local business websites
- Led and coordinated SEO execution across technical, on-page, and local SEO
- Supported content and structural decisions tied directly to lead generation
- Used performance data to guide prioritization and refinement
This experience allows him to operate beyond isolated tasks, ensuring SEO execution is aligned with measurable business outcomes rather than vanity metrics.
Data-Driven SEO & Tooling
Arvin bases SEO decisions on performance data and diagnostic insights rather than assumptions. He works extensively with industry-standard tools to audit, monitor, and scale SEO performance, including:
- Google Search Console, GA4, and Google Tag Manager
- Ahrefs, Semrush, Screaming Frog
- GTmetrix for performance monitoring
- Looker Studio for reporting and insights
This tool-driven approach allows Arvin to identify technical bottlenecks, uncover growth opportunities, and continuously refine strategies based on real user and search behavior. resume – Arvin Omilig
Professional Background & Education
Arvin holds a Bachelor of Science in Industrial Engineering from Quezon City Polytechnic University, a background that supports his structured problem-solving mindset and analytical approach to SEO systems.
His certifications include formal SEO training programs covering technical SEO, on-page optimization, and advanced link building strategies, reinforcing his hands-on experience with continuous learning.
SEO Philosophy & Client-Focused Approach
What drives Arvin most is helping local business owners grow with confidence—especially those who have relied heavily on word-of-mouth or struggled to compete with larger companies online. He believes SEO should:
- Generate real enquiries, not just traffic
- Be understandable and transparent for business owners
- Support long-term growth rather than quick wins
His goal is to build SEO systems that deliver consistent leads, sustainable rankings, and lasting value.
Looking Ahead
As local search continues to evolve, Arvin remains focused on refining entity-based SEO, topical authority, and conversion-focused optimization. His work is centered on helping local service businesses build strong online visibility that translates directly into customers and revenue.
Work With Arvin Omilig
Arvin Omilig works with local service businesses—especially in Australia—that want consistent rankings and real enquiries, not just traffic. His focus is on building technically sound, search-ready websites and SEO systems that turn visibility into qualified leads.
He is best suited for business owners and teams who need clear technical direction, strong on-page foundations, and SEO strategies built for long-term growth. Arvin’s approach prioritizes structure, performance, and conversion-focused execution—helping businesses compete confidently in their local markets without relying on shortcuts.
