SEO Strategist | Web Developer | Digital Marketing Consultant
Bridging the Gap Between Technical Architecture and Search Strategy
📍 Philippines (Remote)
Table of Contents
Professional Summary
Chris Rafols is a Technical SEO Strategist and Web Developer with a background in Information Technology. Unlike marketers who rely on developers to implement fixes, Chris builds and optimizes the infrastructure himself. He views SEO as a full system—aligning server-side performance and clean code with content strategy to drive sustainable growth.
With experience spanning SaaS, Travel & Tours, and Real Estate , Chris specializes in the “heavy lifting” of digital growth: hosting management, site architecture, and funnel design.
He has held leadership roles including Co-Founder/CMO and SEO Manager , giving him the business acumen to align technical initiatives with revenue goals.
Signature Capabilities
- 💻 Dev-Side SEO: Chris resolves SEO issues at the source, utilizing his expertise in cPanel, WHM, and hPanelto manage hosting and server performance, ensuring sites are fast and crawlable.
- 🌍 Niche Authority (Travel & SaaS): Specialized experience in capturing search demand for Travel & Tour Adventures and SaaS companies, translating complex user journeys into high-converting organic traffic.
- 📹 Cross-Platform Visibility: Optimizing content not just for Google, but executing YouTube SEO strategies to drive discoverability across video and search ecosystems.
- 🛠️ Platform Agnostic Development: Expert in designing and optimizing across a wide stack including WordPress, Shopify, Duda, and GoHighLevel.
Core Expertise
🔍 Technical SEO & Web Development
- Infrastructure: Management of Web Hosting (cPanel/Softaculous) and DNS to ensure 99.9% uptime and optimal Time to First Byte (TTFB).
- Site Architecture: Designing crawl-friendly structures and implementing schema markup for rich results.
- Performance: Executing Core Web Vitals optimizations through code minification and image optimization.
📈 Strategy & Growth
- Full-Stack Optimization: executing Local, Technical, On-Page, and Off-Page SEO campaigns tailored to business KPIs.
- CRO & Funnels: Designing High-Converting Funnels and optimizing User Interface (UI/UX) to turn traffic into leads.
- Automation: Building workflows using Slack, Notion, and ClickUp to streamline marketing operations.
🎨 Creative & Content
- Multimedia SEO: Leveraging Graphic Design (Canva/Figma) and Video Editing (CapCut) to create engaging assets that keep users on-page.
- Content Strategy: Aligning keyword research with user intent to drive traffic across the funnel.
Professional Experience
SEO Strategist | Resmark Systems
Jul 2025 – Present
- Developing comprehensive SEO strategies to improve organic rankings and visibility.
- Conducting deep-dive competitor analysis and technical audits to guide content planning.
- Aligning technical SEO initiatives with broader business and marketing objectives.
Web Development & SEO Consultant | Chris Rafols Services
2019 – Present
- Designing and developing WordPress websites for global clients across various industries.
- Providing digital marketing consultancy and social media management to drive online presence.
Co-Founder & CMO | Lemonade VA Agency
Aug 2024 – Dec 2024
- Led strategic revenue growth and market positioning oversight.
- Managed cross-functional teams to execute high-level agency operations.
Assistant Marketing Manager | Keller Williams Realty
May 2021 – Nov 2022
- Executed Web Design, SEO Marketing, and Lead Generation campaigns for the real estate sector.
Industry Experience
- Primary: SaaS (Software as a Service), Travel & Tour Operators, Real Estate.
- Secondary: Local Business, Logistics, Tech Support.
Tech Stack
- SEO Tools: Semrush, Ahrefs, Search Atlas, Screaming Frog, Google Search Console.
- CMS & Builders: WordPress, Shopify, Duda, Squarespace, Wix, GoHighLevel.
- Server & Dev: hPanel, cPanel, WHM, Softaculous.
- Design & Media: Canva, CapCut, Figma, Adobe Creative Suite.
Education
🎓 Bachelor of Science in Information Technology
University of the Cordilleras (2017 – 2020)
- Relevance: Provides the foundational coding and systems knowledge required for advanced Technical SEO.
Connect With Chris Rafols
- 📞 Mobile: 0939 460 7312
- 🌐 Website: www.chrisrafols.com
- 🔗 LinkedIn: linkedin.com/in/christian-rafols-643675124/
- 📘 Facebook: facebook.com/chrisrafolswebmaster/
