SEO & Pinterest Marketing Strategist | Digital PR Specialist
Unlocking Organic Growth through the Power of Search & Visual Discovery
📍 Philippines (Remote)
Professional Summary
Khriz Zaragoza is a seasoned Digital Marketing Professional with over 9 years of experience (since 2015) merging the technical discipline of SEO with the viral potential of Pinterest SEO Marketing.
Unlike traditional specialists who rely solely on Google, Khriz Zaragoza treats Pinterest as a visual search engine, creating a powerful “double-funnel” that captures traffic from both text and image search.
His strategic framework integrates Technical SEO, Content-Led Growth, and Digital PR to build durable online authority. Whether driving a 160% traffic surge for a travel blog or engineering a 233% growth for an e-commerce store, Khriz focuses on strategies that compound over time—delivering sustainable, long-term visibility rather than temporary spikes.
Signature Wins (Case Studies)
- 🚀 233% Monthly Traffic Growth (Kitchen Niche): Revamped site architecture and meta tags around keyword intent, resulting in a massive traffic surge where new content now drives the bulk of organic visits.
- ✈️ 160% Traffic Increase (Travel Blog): Executed a “Pinterest + SEO” overhaul, cleaning up boards and aligning seasonal pinning calendars with blog content to maximize reach.
- 🏥 Plastic Surgery Clinic Turnaround: Reversed a drop in Click-Through Rate (CTR) by optimizing meta descriptions and site structure, significantly increasing leads in a competitive local market.
- 🏠 200% Growth (Home Improvement): Implemented a local SEO and backlink strategy that doubled organic traffic and increased appointment bookings by 50%.
Core Expertise
📌 Pinterest SEO & Visual Search
- Search-Driven Pinning: Developing keyword-rich pinning strategies that align with user intent, ensuring pins rank in Pinterest search results.
- Visual Asset Optimization: Designing click-worthy, branded pins and templates that function as entry points to the sales funnel.
- Analytics & Iteration: utilizing performance data to optimize weekly pinning schedules and board structures.
🔍 Strategic & Technical SEO
- Holistic Audits: Conducting deep-dive audits to identify technical gaps, content decay, and internal linking opportunities.
- On-Page Excellence: Rewriting metadata, headlines, and page architecture to satisfy Google’s algorithm and improve user experience (UX).
- Keyword Intelligence: Performing ongoing keyword and competitor research to find high-volume, low-competition gaps.
📣 Digital PR & Authority
- Trust Signals: Leveraging Digital PR and influencer marketing not just for vanity, but to build high-quality backlinks and domain authority.
- Link Building: Executing ethical outreach strategies to secure placements in relevant publications.
Professional Experience
SEO Manager (Freelance)
2015 – Present
- Performing ongoing keyword research and competitor analysis to guide content production.
- Optimizing technical site performance, including page speed and mobile UX.
- Monitoring algorithm updates to ensure client sites remain compliant and penalty-free.
Pinterest Manager (Freelance)
2015 – Present
- Managing end-to-end Pinterest campaigns, from graphic design to strategic scheduling.
- Analyzing pin performance to refine visual strategies and improve click-through rates.
Industry Experience
- Lifestyle & Media: Travel, Food & Beverage, Fashion, Digital Publishing.
- Commercial: E-commerce (Kitchen/Home), SaaS, Small to Mid-Sized Businesses.
- Service Based: Plastic Surgery/Medical, Home Improvement.
Tech Stack
- SEO Tools: Ahrefs, Semrush, Google Search Console, Google Analytics.
- Visual & Pinterest: PinClicks, Canva, VLLO, MS Clarity.
- CMS: WordPress, Shopify.
Connect With Khriz Zaragoza
- 🌐 Website: www.khrizclusive.com
- 📧 Email: khriz.zaragoza@gmail.com
- 📱 Mobile: +63 976 243 2861
- 💬 WhatsApp: wa.me/+639762432861
- 🔗 LinkedIn: linkedin.com/in/khrizzaragoza
- 📘 Facebook: facebook.com/khriz.zaragoza.7
