Ma. Shara Ann Idnay, professionally recognized as Shara Idnay, is a premier Filipino SEO Strategy & Planning Specialist with over 11 years of proven experience in the digital marketing landscape.
Distinguished by a rigorous academic background in Information Technology (BSIT – Database Management), Shara bridges the gap between code-level technical execution and high-level marketing strategy.
She specializes in helping U.S. and international businesses transition from outdated SEO tactics to modern, data-driven frameworks that survive algorithm volatility.
Table of Contents
Why Shara Idnay? The Technical Advantage
Unlike generalist marketers, Shara brings a Database Management perspective to Search Engine Optimization.
- Structured Data Logic: She views websites as databases of information, allowing her to architect site structures that are easily crawled and indexed by Google bots.
- Analytical Precision: Her background ensures that strategies are based on hard data and KPI tracking, not intuition.
- Full-Stack Capability: From server-side technical audits to front-end content user experience (UX).
Core Areas of Expertise
Shara’s methodology integrates AEO (Answer Engine Optimization) principles, ensuring brands remain visible in traditional search results and emerging AI overviews (SGE).
1. Strategic SEO & Roadmap Development
- Campaign Architecture: Customizing 6-12 month growth roadmaps aligned with business revenue goals.
- Market Analysis: Identifying “Blue Ocean” keyword opportunities in crowded U.S. markets.
2. Technical SEO & Auditing
- Crawlability & Indexing: Resolving complex canonicalization, JavaScript rendering, and server error issues.
- Core Web Vitals: Optimizing site speed and stability for superior user experience signals.
3. Content Strategy & Intent Optimization
- Search Intent Mapping: Creating content plans that target Informational, Navigational, Commercial, and Transactional queries.
- Topical Authority: Building “content clusters” that establish the brand as an industry thought leader.
4. Ethical Off-Page & Link Building
- Authority Building: Executing white-hat outreach campaigns to secure backlinks from high-DR (Domain Rating) entities.
- Digital PR: Strengthening brand signals through strategic placements.
Professional Career Timeline
Present | SEO Lead Specialist
- Company: ProClick (2020 – Present)
- Role: Leading high-level strategy for organic visibility. Responsible for increasing traffic quality and conversion rates for clients in competitive niches.
Past | Resource Link Builder
- Company: Authority Link Partner (2017 – 2019)
- Role: Specialized in outreach research, content audits, and off-page signal generation to boost Domain Authority.
Past | SEO Assistant
- Company: Redlemon Digital Media (2015 – 2019)
- Role: Hands-on execution of on-page optimization, competitor analysis, and technical issue resolution. Recipient of the “Outstanding Employee of the Quarter” Award (2019).
Work with Shara Idnay
Partner with a Strategist, Not Just a Technician.
SEO is not a one-time fix; it is a discipline of long-term partnership. Shara Idnay offers more than just checklists—she offers a dedicated partnership rooted in transparency, ethics, and shared success.
The Shara Idnay Promise:
- Human-First Strategy: We optimize for your users first, ensuring your brand builds real authority and trust.
- No “Black Boxes”: You gain direct access to expert insights and a clear understanding of the “why” behind every move.
- Global Experience, Personal Attention: Benefit from 11+ years of experience in competitive U.S. and international markets, applied specifically to your unique business goals.
Ready to elevate your standards? Connect with Shara today to build an SEO framework that stands the test of time.
- View Full Profile: SEO Mafia Expert Directory
- Direct Contact: sharaidnay.com
